SMS has brought in a revolution in the means of our communication and gave way to a vibrant new arena for mass communication through cellular phones. With easy availability of mobile phones among huge population, sending bulk SMS is an ideal solution to reach masses at a meagre cost. The concept of sending bulk SMS is gaining popularity. SMSs can be received and sent at the same time and there are hardly any network jams.
Text messaging is increasingly being used as a business tool because savvy marketeers have realized that messaging is a quick mode of communication with their audience. Researches show that SMS Marketing has surpassed e-mail technology.
SMS Marketing can be categorized into three different contexts like Purchase Context, Technical Context, User Context.
Purchase Context states SMS as a product which is based on the way it is purchased, Technical context explains SMS Marketing from the mobile operators view point and User context defines the benefit it provides to the customers.
In the past companies used to communicate with the help of postcards, fax, and telephone. These modes of communication were not cost effective with uncertainty of transport. After the usage of corporate SMS service this became much easy with the certainty that the information has reached the receiver.
With the invention of new technology marketing concepts have also changed. The prime reason of choosing SMS marketing is its ability to reach out to a wider audience.
We can also categorize corporate SMS into 3 kinds like, public enterprises in which SMS application is an essential requirement for every company. The private sector announces their campaign through this mode of communication. In education sector corporate SMS has become an important requirement.
Free SMS in India are a boon, Myriads of people, by just entering the mobile number of the recipient, send their most precious and heartfelt thoughts through text messages to their benevolent ones.
By YouMint.com
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